Data Strategy · Data Products · AI Innovation · Revenue Growth

Humans
and the
robots,
working.

We build data products that maximise the value of your data assets — turning hidden inefficiencies and overlooked datasets into measurable revenue.

Explore Our Services
What We Do

Not cost-cutting.
Revenue creation.

The future of work is humans and the robots in harmony. We add the robotic parts to operational teams — identifying hidden data assets and fixing invisible inefficiencies to unlock new revenue streams.

Every engagement starts with one question: where is the untapped value in your data, and what is the fastest, clearest path to making it commercial? The products we build don't just deliver value — they change how organisations operate.

_ Find the hidden value
Most organisations are sitting on data assets they don't know they have. We identify what exists, what it's worth, and how to turn it into revenue.
_ Build the right product
From discovery sprints through to production-ready software, we build in phases — validating commercial viability before scaling investment.
_ Bridge tech and business
Transformation doesn't happen through technology alone. We embed alongside internal teams — building products that shift how organisations work, and leaving them with the capability to keep evolving independently.
How We Work

Three phases.
One direction.

Modular, milestone-driven engagements — go as far as you need, with clear outputs at every stage.

Phase 01 · Discovery
Discovery & Demo Sprint
We audit your data landscape, identify where AI can generate commercial value, and deliver a concrete roadmap and architecture — so you know exactly what to build and why, before committing to development.
Cost£10k – £20k
DurationUp to 1 month
OutputRoadmap + Architecture
Clients
FT Specialist Select Science Grey Parrot
Phase 02 · POC
Proof of Concept for Commercial Validation
We build rapidly and in an embedded fashion — working directly alongside your internal teams so that knowledge transfers as the product is built. The goal isn't just a working demo: it's an organisation that understands what's been built, can put it in front of clients, gather feedback, secure sign-ups, and continue evolving it after we're done.
We bring an expert network of data engineers, data scientists, software engineers, designers, and product specialists — filling any gaps in your internal team.
Cost£50k – £75k
Duration1 – 3 months
OutputWorking product + feedback
Clients
GOV.UK William Reed
Phase 03 · Launch
Production Launch & Integration
We transform the validated POC into production-ready software — securing it, scaling it, and integrating it fully into your internal systems and enterprise infrastructure.
Cost£50k – £75k
Duration1 – 3 months
OutputProduction software
Clients
William Reed emap FT Specialist
Where We Work

Sectors &
Experience

Deep domain knowledge across media, government, and sustainability — the same data product rigour applied to each.

Media & Publishing
BBC, The Telegraph, The Economist, Future Publishing, William Reed, FT Specialist. Turning editorial and audience data into commercial products.
Government
Led the UK's first generative AI citizen-service prototype for GOV.UK — translating complex policy and service needs into AI that works at scale.
Sustainability
Grey Parrot: evaluated large-scale recycling data assets and developed the commercial strategy to turn them into customer-facing analytics products.
Beyond Delivery

Policy,
Governance
& Research

We contribute to the broader conversation about how AI should be developed, governed, and deployed responsibly.

PPA AI Licensing Research & Talk
Research into AI licensing frameworks for publishers — addressing how media organisations navigate AI-generated content and intellectual property. Join the session at PPA Festival 2026 →
Founders & Researchers Workshop →
A biweekly discussion group bringing together technical founders who have shipped AI products with researchers at the frontier of AI.
The Founder
Magda
Woods
Founder & Consultant

Magda has spent over a decade building data and AI products at the frontier — from newsrooms and government departments to startups and sustainability companies. She has a rare combination of deep technical knowledge and commercial instinct, and a track record of turning data ambition into shipped products that generate real revenue.

Before founding And The Robots, she co-founded two AI companies — one acquired, one scaled to profitability — and led data organisations at the BBC, The Telegraph, and The Economist. She is as comfortable in a board presentation as she is in a data architecture review.

What she's built
Acquired
2022
Co-founded and sold an AI company
Co-founded Waive — an NLP-driven trend detection platform — from scratch, built it into a product used across major media organisations, and led it to acquisition by Future Publishing. Post-acquisition, integrated the platform and delivered ~1% incremental audience growth within the first three months.
up to 5x client's ROI
18 months
Scaled a data business from zero to profitable
Co-founded Flare Data, raised an angel round, and scaled to profitability within 18 months — with enterprise clients including the Financial Times.
GOV.UK
First of its kind
Led the UK's first generative AI government prototype
Shaped the design and evaluation of the UK government's first generative AI citizen-service prototype — translating complex policy, service, and organisational requirements into a working AI system.
Invented
Public Service Algorithm
Built the BBC's algorithmic products from scratch
Secured multimillion investment, and delivered analytics infrastructure used by ~7,000 journalists over 100,000 times a month. Launched the BBC's first production multilingual recommendation engine and co-led the Public Service Algorithm initiative on responsible AI.
Get Started

Ready to find
the value in
your data?

Whether you're at discovery stage or ready to build — we'd like to hear about your data and where you think the opportunity is.

magda@andtherobots.io